
IT'S NOT WHAT YOU DO, IT'S HOW YOU DO IT.
Get targeted support, with our curated Physiotherapist-approved instruction manual and program for neck hump relief.
OUR PROMISE TO YOU.
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Australian Curated
Made by Aussies, for Aussies.
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Physio Tested & Approved
Thoughtfully sourced products and programs to target health concerns.
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Gimmick Free
Purpose without the hype. We’re all about real fixes, not flashy fads.
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Solutions Focused
Feel better, move better. Every product has a purpose and delivers results.

Meet our Founder & Physiotherapist: Harrison Brown
“The human body is evolving as a response to modern stresses. I’ve used my experience to help you not just buy a gimmick - but a product with a guided program that will help you regain a younger you!”
Frequently Asked Questions
How can we help with your health goals?
We're all about making health easy and effective. Our products are designed to tackle real issues—like that pesky neck hump (tech neck), back pain, and poor posture—with the expertise of an Aussie Physio backing every step. Whether you're looking to ease discomfort, stand taller, or move with more confidence, we’ve got the tools and the know-how to get you there. No gimmicks—just real results that you can feel.
What's the difference between Not Just a Gimmick products and products I see online?
Not Just a Gimmick is exactly that—no empty promises, just real results. Our founder and physio, Harrison Brown, personally tests and verifies every product to make sure it’s effective, safe, and backed by solid science. Unlike many quick-fix gadgets online, The Bridge addresses real issues like neck hump with physio-approved guidance. When you buy from us, you’re not just getting a product—you’re getting a program, expert support, and real tools to make a difference for the long haul.
Is this product right for me?
What's worse than neck hump blindness? Having a neck hump.
If you're unsure if the product is right for you, write into our team at notjustagimmick@gmail.com if you require any help or have any further questions.
What does Physiotherapist approved mean?
Our Founder, Harrison Brown, is a practicing Physiotherapist and Clinic Owner, with almost a decade of experience and a lifelong obsession with quashing health gimmicks out in the market. His knowledge and expertise have been leveraged to source reliable and quality products, backed by a Physio's instruction manual and program.
Will Not Just a Gimmick be coming out with other products?
We have exciting products and programs already lined up that will be dropping on going. Join the NJG club today to stay up to date with special offers!